W11 - Redesign Principles and Tactics (2)

Source/Reference:

“eStrategy for Development Principles & Tactics - Examples in PR” by Dr A. Albadvi 2004

http://www.moe.org.ir/_ICT/Documents/Session6-7%20BPR%20Basics.pdf

 

Subject:

 

Review : Redesign Principles and Tactics(2)

Response:

 

        In the last lecture the principles of restructuring and informating the process are introduced. This lecture I have learned the remaining principles of minding the process.

Minding the process

           These principles is about changing the knowledge management around processes. Before talking those principles, maybe we should know what knowledge management is. In fact, we can just consider knowledge management as the ability to manage “knowledge”. It means that knowledge is a resource type just like information and any other resource types. By applying those principles, companies can have better use of knowledge to facilitate business process

Principle #8: Analyze and synthesize

     

This principle aims to enhance the interactive analysis & synthesis capabilities around a process to generate value added. As a result, both the executors and the customers of process become more knowledgeable. Business which needs to give advice to customers should be familiar with this principle. One example is Merrill Lynch, which is a financial management and advisory companies, providing financial advice and investment banking services.

Principle #9: Connect, Collect & Create

     

This principle aims to capture intelligent & reusable knowledge around the process through all who touch it. As I mentioned above, “knowledge” is considered a resource type so that a way to connect, collect and create it is required. There are many companies apply this principle by providing Frequently Asked Question and suggested answer in their website.

Principle #10: Personalize  

This principle aims to make the process intimate with the preferences & habits of participants. There are many companies using the principles. I can immediately think of an example of this principle. Every time I go to YouTube It will recommend video according to my preferences. Clearly, it is an example which YouTube offer personalized service to me.

Conclusion

        Minding the process allows companies to change knowledge management around processes. It is so important to today's Information Age. Companies are not only to make profit, but also to create value to customers. By applying those principle, business can surely have better performance to customer.